What is Local SEO?

In a nutshell, it lets people who have a skill and a website – offer their services through their website, to their own local community, whether that’s a town/city or county. The Local Pack results (as it’s now called) used to show 7 businesses listed but in August 2015 Google reduced the number of displayed businesses down from 7 to just 3, those that used to be displayed on page 1 of Google in positions 4, 5, 6 and 7 simply no longer show.

So, if you’re a ‘butcher in blackpool’ you’ll see this sort of result in Google and exactly the same sort of thing everytime that you or anybody else searches Google for a trade or service in any of the towns, cities or counties in and around the UK.

If you’re one of those butchers in Blackpool that’s managed to be listed above then you can stop reading right now and go back to the shop, but if you’re not one of those displayed above, then you’re clearly losing out – and Fresh Bananas can help!

Get noticed in the Local SEO results

Fresh Bananas isn’t just an SEO course. It’s a full blown online marketing course separated into distinct marketing sections, written on invitation by UK experts that we know are at the top of their trees and Local SEO is one of those specialist topics that’s included within our course.

The techniques involved in getting Local SEO to work for you are quite different to those techniques used in everyday SEO but we do detail all the specific areas that you need to work on in order for you to compete in your Local SEO results.

Here’s a summary of the lessons covered in our Local SEO course

Overview of what Local SEO is

Initial set-up and strategy
Devising a Local SEO strategy
Setting up GMB (Google My Business)
Preparing content for your website

Configuring your website
Contact us page
Uniques location pages
Schema Markup
Technical issues – NAP and internal linking
Useful Tools

Citations
Best Practices
On-going Management and Monitoring

Reviews
The Do’s and Dont’s
Useful Tools

Local Link Building
Setting up your link building strategy
Deep links to your location pages

You need your business to be showing in Google’s Local SEO results and you can start that process off right NOW!

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