SEO your eCommerce website

SEO for eCommerce sites presents some unique challenges, so I’ve written a course module specifically for eCommerce site owners.

Before I tell you about it, let me first introduce myself…

My name is Ray Field, my nickname is Tin. If you’re not familiar with me, that’s because I’m not a “guru” who’s made his living selling courses about SEO. Instead, I’ve made my money doing eCommerce SEO – and doing it since 1996.

And that’s not been for little niche sites with little competition and uncompetitive keywords. Instead, it includes some of the most competitive – and, if you do pay per click advertising – most expensive keywords you can imagine.

For example, the keyword “accounting software.” According to Google’s Keyword Planner, that keyword gets around 2,000 phrase match searches a day in the UK and, if you want to show near the top of the page with PPC, you’d be paying around £24 per click.

But I got my client – KashFlow – to the top 3 organic rankings. Here’s what their founder said:

“Tin Solider got our website to Page 1 on Google for the most important phrase for our business (accounting software) – and kept us there. The financial rewards from this are many times their competitive prices. I recommend them to everyone I know who needs SEO services.”  Duane Jackson – Founder of

Want more?

How about the keyword “delivery companies”? According to Google’s estimates, that gets 3,600 UK exact match searches per month and clicks cost £4 each. I got my client into the Top 5 on page 1 of Google for that phrase and here’s what he said:

In the 3 years since my business has been online I have to my dismay found the world of SEO to be a cesspit of charlatans peddling all manner of false promises; Ray (Tin Soldier) is the only exception I have come across. Refreshingly honest, extremely knowledgeable and unparalleled in their ability to deliver; since working with Ray my organic traffic has increased by over 1250%. Need I say more??!  Daniel Parry – Director


For a longer list of just some (700+) of the page 1 rankings I’ve attained for clients over the years, click the blue Google Rankings button above to read them.

OK, now I’ve shown I can do eCommerce SEO, let me tell you what makes this course unique…

Introducing: a complete system for eCommerce SEO

When I first released my course, I found that the majority of our members run eCommerce websites. And, after talking to dozens of them over the last 12 months, it became very clear that they all had common problems with their sites.

Problems ranging from inadequate product information, products that only differ by size, weight or cost, product pages that affect the keyword rankings of other related product pages, plus a whole host of other problems with category and sub-category URLs.

So I decided I needed to create this detail packed eCommerce SEO module. That’s because, while the fundamental techniques of SEO are the same for an eCommerce website as they are for a static information or service business website, there are some additional things you need to understand in order to succeed.

This extra module explains – in plain English – all the techniques I consider vitally important when I’m working with online shop owners. So, once you’ve gone through it, you’ll know everything you need to know about SEO to get your eCommerce business on the way to the 1st page of Google.

As well as being a complete system, there’s something else that makes my course unique…

eCommerce SEO is not only about links

When doing SEO for eCommerce, almost every SEO works in the same way: they do a little bit of basic on-page SEO, then they get a whole load of links for the least money they can.

They may have their own link farm, or they might rent links from someone with a link farm. Or they may do blog comment spamming, or spend ages writing and posting articles and blog posts.

I don’t do that.

Instead I do on-page SEO. And, with just that on-page work – and with intelligent internal linking (that’s links from one page of your website to another) – I can get the sort of rankings I told you about earlier.

I was doing eCommerce SEO for clients 15 years ago and getting rankings. I was doing it 5 years ago and getting rankings. And I’m doing it today and getting rankings. That’s because I’m doing it at a level the “gurus” can’t imagine.

And, when Google came up with major algorithm changes – like “panda” and “penguin” – my clients’ rankings didn’t drop.

And, when you go through the course – and apply what you learn – you, too, will discover how much you can achieve with on-page SEO.


What you’ll learn in the course

The course will teach you everything you need to know in order to SEO a website and get high rankings in Google. And that breaks down to six categories:

#1: Keyword research – I’ll take you through how to do keyword research like a pro. You’ll learn how I find keywords most people would miss, and also how I evaluate the true competitiveness of a keyword – so I know how hard it’ll be to quickly get page 1 rankings.

#2: How to structure your site – how you use you navigation menus and your urls go a long way to how Google ranks your website. Structure your site the correct way, and your site structure will support your SEO. Do it the wrong way, and it can water down your on-page work.

#3: Page titles and Meta Description – I’ll show you how to write page titles that not only pack a lot of SEO power, but get clicked on. Similarly, I’ll explain how I write meta descriptions that’ll attract clicks.

#4: On-page copy – This is the most important – and unique – part of the course. In it, I’ll teach you how to write web text that’’ get you high rankings. That includes what words – other than your keywords – you need to have on your pages, and what words will kill your rankings. And I’ll show you how you can do this so naturally, the only way people will know you’ve SEO’d the page is because it ranks so highly.

#5: Internal linking – SEOs always talk about external links – links from other people’s sites – but internal linking is incredibly powerful… if you know how to do it right. I’ll outline how I do it for my clients.

#6: Increasing your conversion rate – there’s no point doing all the work to SEO your website, only for people to leave without buying. My course has a special section on how to get more visitors to buy.

That’s the overview of the course. For a longer list, click here. Now let me tell you about the SEO for eCommerce module…

What you’ll learn in the eCommerce SEO section

In the eCommerce lessons, I’ll teach you all the techniques I use to get my eCommerce clients page 1 rankings i.e. What I would do in my role as an SEO for a paying client.

Here are just a few of the things you’ll learn:

* How to know which keywords should be assigned to your homepage, category pages, sub category pages and product pages.

* What words – other than your keywords – you need to have on your web pages. Knowing this will give you the ‘skeleton key’ that’ll unlock SEO for you – even for competitive keywords.

* What you should always put on your category pages immediately after the main headline.

* What you need to do if you have multiple pages of products under a category to avoid duplicate content penalties.

* How to use contextual linking to boost the rankings of your category pages.

* Keyword density doesn’t matter any more, right? Wrong! You just need to understand how to use it. (Too low, and your SEO will be too weak, too high and Google will treat the page as spam – I’ll show you the ‘sweet spot’ you need to aim for to stay on the right side of the fence.)

* The best free keyword density analyser on the internet – and how to use it properly.

* Should you SEO multiple pages for the same keywords?

* A simple rule for structuring your eCommerce site for maximum SEO benefit.

* The one crucial thing you must do if you’re optimising your website – but, for some reason, most website owners don’t do.

* Three free websites that’ll help you write unique product page copy.

* What to do with products that appear in multiple categories of your website.

* Do you know how you should name your product image directories? I’ll show you what works best – and why.

* The right way to track your eCommerce SEO rankings. (Hint: It’s not by doing manual searches.)

* How to get Google to re-spider your pages in minutes.

* How to really tell if your website is mobile friendly – and what to do if it isn’t.

* How to use product pages to push up the rankings of the related category page.

* A common mistake eCommerce site owners make when taking photographs of their products – and three 100% ethical tricks you can use with your product images that’ll make your website visitors more likely to buy.

* What never to do if you have few products within a category.

* A simple rule for getting the best bang for your buck from your content writing efforts.

* How frequently should you work on the SEO of a page. (Answer: a lot less frequently than you realise.)

* The subtle differences between SEOing a category page and SEOing a sub-category page.

* The right and wrong way to SEO your product images.

* Slow site? It might be the one thing standing between you and that elusive first page. Three ways to check your site speed and uncover the causes.

* How to create page titles for very similar products, that’ll prevent duplicate content problems.

* What you should do about discontinued products. When you should follow Google’s ‘best practices’ on this – and when you should ignore them.

* SEO paradox: When and why you should “anti-SEO” some of your web pages – and why lowering their SEO rankings will increase your SEO traffic.


With the course, you get full access to all course materials which include…

yes 92,000 words detailing On-Page SEO techniques that you can understand and do on your own website
yes 21,000 words detailing eCommerce SEO in a dedicated Online Shop module
yes Purpose made, quality videos with full sound, explaining techniques in detail
yes Bonus 1 – Comprehensive guide to the best practice for building links for your site
yes Bonus 2 – Access to Conversion Rate Optimisation techniques to help convert visitors into customers
yes Bonus 3 – A YouTube Video Optimisation guide to help you get your promotional videos viewed
yesOnly £197 + VAT for 12 months access


One last thing…

Want to see what others have to say?

If you’d like to know what other people are saying about the course, here are links to some of the reviews we’ve received on forums and the Feefo Independent Review website:

Bluepark Forum Thread
UK Business Forums Thread
Comments from our members on Feefo