What you get when you join the course

If you were thinking Fresh Bananas only teaches you SEO, you’re wrong… it’s the MOST comprehensive marketing course online. Buy now and get access to all this information in detail… all course Modules updated as required.

On page SEO (Launched October 4th 2014)
Conversion Rate Optimisation (Introduced April 2015)
eCommerce SEO (Introduced July 2016)
Local SEO (Introduced January 2017)
YouTube Video Optimisation (Introduced May 2017)
Social Media Marketing (Introduced September 2017)
UX – Design eCommerce websites from a User Experience perspective (Introduced February 2019)

Introduced in April 2017 a FREE course so that you can see what the course offers before you buy!

“A really good course covering all you need to know about SEO. I landed competitive keywords on first and second page of Google without any links! Fresh bananas rock! All you need is on-site SEO! “  Lajos – Seedparade.co.uk

Here’s the course modules in more detail…

The Google Lowdown

tick A short overview of the UK’s most popular online search engine
tick Important changes at Google that you need to know about
tick The basic anatomy of a ‘search engine results page’ (SERP)

Domain Names & Hosting

tick Considerations when choosing your domain name
tick What domain extension is right for you
tick Buying other domain names to protect your brand
tick Advantage in buying your domain name for longer than the default period
tick Where to buy your domain name(s)
tick Hosting, where to host and why

All About Your Keywords

tick What is keyword research and why do I need it?
tick Understanding different types of keywords and the user intent
tick Buying or Browsing (identifying user intent)
tick The importance of keyword relevancy
tick Seed keywords and stemming down from them
tick Using Google’s Keyword Planner
tick Checking out your keyword competitors using Google
tick Grouping your final keywords into specific web pages
tick Stop words – What are they?
tick Running tests on your keywords prior to working on them – Adwords
tick Keywords Sin Bin

“This course is excellent! If you are looking to ‘SEO’ your own website, then this is the course for you. Covers everything you need to know about on-page SEO and more besides.”  Melanie – Bow-wow-pets.co.uk

Website Architecture

tick Menu/Navigation
tick Hierarchy and allocation of your keywords
tick Hub and Spoking your URLs
tick Architecture Sin Bin

On-page Optimisation

tick Overview and Understanding Word Relationships
tick Page Theming
tick Keyword Spread, Synonymic Diversity and Non-Keywords
tick Topping and Tailing your Copy
tick Page Titles
tick Meta Descriptions
tick Meta Keywords
tick Header Tags
tick Getting your Web Page Copy Right
tick Leading and Trailing Copy
tick Contextual Linking on your Web Pages
tick Working with Images in Copy
tick On-page SEO Sin Bin

“Finally an SEO who knows what he is doing. My site was in really big trouble, most of it caused by cowboy SEO’s i’d used in the past. Fresh Bananas fixed it and now we’re hitting page 1 in a very competitive industry.”   Adam – Stuartneils.com

More Technical Matters

tick Duplicate content – Multiple URLs with the same Content
tick Robots.txt Files
tick 301 Redirects and htaccess files
tick Page Loading Speeds

Dedicated eCommerce Optimisation

tick Overview & Intro
tick Products & Keywords
tick eCommerce Site Structure
tick Page Content
tick Page Loading Times & Abandonment
tick Useful Tools
tick Mobile Friendly

“As someone with a background in SEO, I wasn’t convinced that Fresh Bananas was the right fit for me. Now, a few short months later, the hard work put into this course is paying of for my website, and for my customers. I highly recommend this to anyone looking for SEO advice that actually works.”  Andrew – 603copywriting.co.uk

Off-Page Optimisation

tick General Summary
tick The What and Why of Backlinks
tick Sources of Backlinks
tickGuiding Principles of Backlinks
tick Reporting Spam & Disavowing Links
tick Social Media
tick External SEO Sin Bin

Local SEO

tick Overview and Summary
tick Initial set-up and Strategy
tick Configuring your Website
tick Citations
tick Reviews
tick Local Link Building

“Fresh Bananas diy SEO course is laid out in step by step, easy to understand bite sized lessons. The syllabus is best followed as laid out, but what was great was to be able to go back through the modules after I had finished and use it as a reference. The creators have given lots of examples along the way and the videos compliment the text perfectly.”  Mo – Emmc-craftshapes.co.uk

Conversion Rate Optimisation

tick Tips on how to convert your visitors into customers
tick Calls to action, get your site visitors doing what you want
tick Website usability tips
tick Split Testing

Decided you Need an SEO?

tick Plain, simple tips on how to find a suitable SEO company
tick The key questions you need to ask your intended SEO prior to hiring them
tick How to work with an SEO company and get the best from them

Social Media Marketing

tick  An introduction to Social Media
tick  Understanding the Social Media Platform
tick  Creating the right content
tick  How to manage your following
tick  How to convert your followers
tick  Managing your activity
tick  Advertising
tick  Measuring and improving
tick  Strategy and planning

YouTube Video Optimisation

tick  Setting up and getting started
tick  How to gain viewers using in-video techniques
tick  On-page and external techniques
tick  Selling on the back of your YouTube videos
tick  Production tips
tick  Keeping everything legal
tick  Analysis and maintenance of your YouTube channel

“An excellent on-line SEO course that I would highly recommend. Each module is well explained and easy to understand. Worth every penny!”  Anne – Noiseairconsultants.co.uk

A bit of background history

After 2.5 years of preparation the Fresh Bananas online SEO course was opened on 4th October 2014 spanning 60,000 words, helpful images, links to ‘must-have’ tools, videos and more. For me, SEO is very easy to understand and apply to any website, I do it every day for clients but I understand that to others, like yourself,  who own a website – it may not look remotely easy at all. That’s precisely why I created this course.

From the start the objective was to document in detail my own approach to how I SEO a client’s website, list everything I look at and how I edit what the client has given me into something that I know will rank well when finished. I was also aware that the majority of you who run your own websites would struggle if I delivered a course steeped in technical jargon, so to keep it easy to understand, with no confusing jargon, I employed a qualified English teacher, who ensured that the entire course content would be understandable to everyone.

In early 2015 I invited a guest writer, a professional copywriter, to create a unique and detailed guide, now a 4,000 word module in my course which explains how to improve sales by using words and phrases in your website copy to increase engagement with your visitors. He has a style and manner in his copywriting that encourages the reader to stick around, the longer you have visitors looking around your website; the closer you are to selling more of what you offer. It’s a must read!

In July 2016 I created a 21,000 word module dedicated to eCommerce online shop owners so that they can get a grip on what they can do when creating categories and product pages. It’s packed with detailed information that spans every important aspect of categories, sub-categories, product pages and how to manage them in order to attain the best rankings possible.

In January 2017 a new module was written by an expert in Local SEO that details all the techniques on how to get the best out of targeting a local customer base.  So if you’re a builder in Birmingham, a cake shop owner in Cardiff, a restaurant owner in Rhyl or an accountant in Accrington, whatever your skill and wherever you work, this module is for you.

Access to the online marketing course is via a one-off payment through the popular Paypal system, and once paid you will have full access to the videos, additional notes and images that relate to every module throughout the course. Note: You do not need to have your own Paypal account.

“I found the course to be a very in-depth explanation of SEO – exactly what I was looking for. Points I have always wondered about were cleared up after reading the first few modules of the course and I found myself learning things I’d never heard about as I read through the bulk of the material.”  Dan – Bandfactory.co.uk