What you get when you join the course
If you were thinking Fresh Bananas only teaches you SEO, you’re wrong… it’s the MOST comprehensive marketing course online. Buy now and get access to all this information in detail… all course Modules updated as required.
On page SEO (Launched October 4th 2014)
Conversion Rate Optimisation (Introduced April 2015)
eCommerce SEO (Introduced July 2016)
Local SEO (Introduced January 2017)
YouTube Video Optimisation (Introduced May 2017)
Social Media Marketing (Introduced September 2017)
UX – Design eCommerce websites from a User Experience perspective (Introduced February 2019)
Introduced in April 2017 a FREE course so that you can see what the course offers before you buy!
“A really good course covering all you need to know about SEO. I landed competitive keywords on first and second page of Google without any links! Fresh bananas rock! All you need is on-site SEO! “ Lajos – Seedparade.co.uk
Here’s the course modules in more detail…
The Google Lowdown
A short overview of the UK’s most popular online search engine
Important changes at Google that you need to know about
The basic anatomy of a ‘search engine results page’ (SERP)
Domain Names & Hosting
Considerations when choosing your domain name
What domain extension is right for you
Buying other domain names to protect your brand
Advantage in buying your domain name for longer than the default period
Where to buy your domain name(s)
Hosting, where to host and why
All About Your Keywords
What is keyword research and why do I need it?
Understanding different types of keywords and the user intent
Buying or Browsing (identifying user intent)
The importance of keyword relevancy
Seed keywords and stemming down from them
Using Google’s Keyword Planner
Checking out your keyword competitors using Google
Grouping your final keywords into specific web pages
Stop words – What are they?
Running tests on your keywords prior to working on them – Adwords
Keywords Sin Bin
“This course is excellent! If you are looking to ‘SEO’ your own website, then this is the course for you. Covers everything you need to know about on-page SEO and more besides.” Melanie – Bow-wow-pets.co.uk
Website Architecture
Menu/Navigation
Hierarchy and allocation of your keywords
Hub and Spoking your URLs
Architecture Sin Bin
On-page Optimisation
Overview and Understanding Word Relationships
Page Theming
Keyword Spread, Synonymic Diversity and Non-Keywords
Topping and Tailing your Copy
Page Titles
Meta Descriptions
Meta Keywords
Header Tags
Getting your Web Page Copy Right
Leading and Trailing Copy
Contextual Linking on your Web Pages
Working with Images in Copy
On-page SEO Sin Bin
“Finally an SEO who knows what he is doing. My site was in really big trouble, most of it caused by cowboy SEO’s i’d used in the past. Fresh Bananas fixed it and now we’re hitting page 1 in a very competitive industry.” Adam – Stuartneils.com
More Technical Matters
Duplicate content – Multiple URLs with the same Content
Robots.txt Files
301 Redirects and htaccess files
Page Loading Speeds
Dedicated eCommerce Optimisation
Overview & Intro
Products & Keywords
eCommerce Site Structure
Page Content
Page Loading Times & Abandonment
Useful Tools
Mobile Friendly
“As someone with a background in SEO, I wasn’t convinced that Fresh Bananas was the right fit for me. Now, a few short months later, the hard work put into this course is paying of for my website, and for my customers. I highly recommend this to anyone looking for SEO advice that actually works.” Andrew – 603copywriting.co.uk
Off-Page Optimisation
General Summary
The What and Why of Backlinks
Sources of Backlinks
Guiding Principles of Backlinks
Reporting Spam & Disavowing Links
Social Media
External SEO Sin Bin
Local SEO
Overview and Summary
Initial set-up and Strategy
Configuring your Website
Citations
Reviews
Local Link Building
“Fresh Bananas diy SEO course is laid out in step by step, easy to understand bite sized lessons. The syllabus is best followed as laid out, but what was great was to be able to go back through the modules after I had finished and use it as a reference. The creators have given lots of examples along the way and the videos compliment the text perfectly.” Mo – Emmc-craftshapes.co.uk
Conversion Rate Optimisation
Tips on how to convert your visitors into customers
Calls to action, get your site visitors doing what you want
Website usability tips
Split Testing
Decided you Need an SEO?
Plain, simple tips on how to find a suitable SEO company
The key questions you need to ask your intended SEO prior to hiring them
How to work with an SEO company and get the best from them
Social Media Marketing
An introduction to Social Media
Understanding the Social Media Platform
Creating the right content
How to manage your following
How to convert your followers
Managing your activity
Advertising
Measuring and improving
Strategy and planning
YouTube Video Optimisation
Setting up and getting started
How to gain viewers using in-video techniques
On-page and external techniques
Selling on the back of your YouTube videos
Production tips
Keeping everything legal
Analysis and maintenance of your YouTube channel
“An excellent on-line SEO course that I would highly recommend. Each module is well explained and easy to understand. Worth every penny!” Anne – Noiseairconsultants.co.uk
A bit of background history
After 2.5 years of preparation the Fresh Bananas online SEO course was opened on 4th October 2014 spanning 60,000 words, helpful images, links to ‘must-have’ tools, videos and more. For me, SEO is very easy to understand and apply to any website, I do it every day for clients but I understand that to others, like yourself, who own a website – it may not look remotely easy at all. That’s precisely why I created this course.
From the start the objective was to document in detail my own approach to how I SEO a client’s website, list everything I look at and how I edit what the client has given me into something that I know will rank well when finished. I was also aware that the majority of you who run your own websites would struggle if I delivered a course steeped in technical jargon, so to keep it easy to understand, with no confusing jargon, I employed a qualified English teacher, who ensured that the entire course content would be understandable to everyone.
In early 2015 I invited a guest writer, a professional copywriter, to create a unique and detailed guide, now a 4,000 word module in my course which explains how to improve sales by using words and phrases in your website copy to increase engagement with your visitors. He has a style and manner in his copywriting that encourages the reader to stick around, the longer you have visitors looking around your website; the closer you are to selling more of what you offer. It’s a must read!
In July 2016 I created a 21,000 word module dedicated to eCommerce online shop owners so that they can get a grip on what they can do when creating categories and product pages. It’s packed with detailed information that spans every important aspect of categories, sub-categories, product pages and how to manage them in order to attain the best rankings possible.
In January 2017 a new module was written by an expert in Local SEO that details all the techniques on how to get the best out of targeting a local customer base. So if you’re a builder in Birmingham, a cake shop owner in Cardiff, a restaurant owner in Rhyl or an accountant in Accrington, whatever your skill and wherever you work, this module is for you.
Access to the online marketing course is via a one-off payment through the popular Paypal system, and once paid you will have full access to the videos, additional notes and images that relate to every module throughout the course. Note: You do not need to have your own Paypal account.
“I found the course to be a very in-depth explanation of SEO – exactly what I was looking for. Points I have always wondered about were cleared up after reading the first few modules of the course and I found myself learning things I’d never heard about as I read through the bulk of the material.” Dan – Bandfactory.co.uk
