A Comprehensive Marketing Course Written Specifically for UK eCommerce Websites

What you get when you join the course

If you were thinking Fresh Bananas only teaches you SEO, you’re wrong… it’s an extremely comprehensive online marketing course. Buy now and get access to all this information in detail… all course Modules updated as required.

On page SEO (Launched October 4th 2014)
Conversion Rate Optimisation (Introduced April 2015)
eCommerce SEO (Introduced July 2016)
Local SEO (Introduced January 2017)
YouTube Video Optimisation (Introduced May 2017)
Social Media Marketing (Introduced September 2017)
UX – Design eCommerce websites from a User Experience perspective (Introduced February 2019)

“A really good course covering all you need to know about SEO. I landed competitive keywords on first and second page of Google without any links! Fresh bananas rock! All you need is on-site SEO! “ Lajos – Seedparade.co.uk

Here’s the course modules in more detail…

The Google Lowdown

A short overview of the UK’s most popular online search engine
Important changes at Google that you need to know about
The basic anatomy of a ‘search engine results page’ (SERP)

Domain Names & Hosting

Considerations when choosing your domain name
What domain extension is right for you
Buying other domain name to protect your brand
Advantage in buying your domain name for longer than the default period
Where to buy your domain name(s)
Hosting, where to host and why

All About Your Keywords

What is keyword research and why do I need it?
Understanding different types of keywords and the user intent
Buying or Browsing (identifying user intent)
The importance of keyword relevancy
Seed keywords and stemming down from them
Checking out your keyword competitors using Google
Grouping your final keywords into specific web pages
Stop words – What are they?
Running tests on your keywords prior to working on them – Adwords
Keywords Sin Bin

“This course is excellent! If you are looking to ‘SEO’ your own website, then this is the course for you. Covers everything you need to know about on-page SEO and more besides.” Melanie – Bow-wow-pets.co.uk

Website Architecture

Menu/Navigation
Hierarchy and allocation of your keywords
Hub and Spoking your URLs
Architecture Sin Bin

On-page Optimisation

Overview and Understanding Word Relationships
Page Theming
Keyword Spread, Synonymic Diversity and Non-Keywords
Topping and Tailing your Copy
Page Titles
Meta Descriptions
Meta Keywords
Header Tags
Getting your Web Page Copy Right
Leading and Trailing Copy
Contextual Linking on your Web Pages
Working with Images in Copy
On-page SEO Sin Bin

“Finally an SEO who knows what he is doing. My site was in really big trouble, most of it caused by cowboy SEO’s i’d used in the past. Fresh Bananas fixed it and now we’re hitting page 1 in a very competitive industry.” Adam – Stuartneils.com

More Technical Matters

Duplicate content – Multiple URLs with the same Content
Robots.txt Files
301 Redirects and htaccess files
Page Loading Speeds

Dedicated eCommerce Optimisation

Overview & Intro
Products & Keywords
eCommerce Site Structure
Page Content
Page Loading Times & Abandonment
Useful Tools
Mobile Friendly

“As someone with a background in SEO, I wasn’t convinced that Fresh Bananas was the right fit for me. Now, a few short months later, the hard work put into this course is paying of for my website, and for my customers. I highly recommend this to anyone looking for SEO advice that actually works.” Andrew – 603copywriting.co.uk

Off-Page Optimisation

General Summary
The What and Why of Backlinks
Sources of Backlinks
Guiding Principles of Backlinks
Reporting Spam & Disavowing Links
Social Media
External SEO Sin Bin

Local SEO

Overview and Summary
Initial set-up and Strategy
Configuring your Website
Citations
Reviews
Local Link Building

“Fresh Bananas diy SEO course is laid out in step by step, easy to understand bite sized lessons. The syllabus is best followed as laid out, but what was great was to be able to go back through the modules after I had finished and use it as a reference. The creators have given lots of examples along the way and the videos compliment the text perfectly.” Mo – Emmc-craftshapes.co.uk

Conversion Rate Optimisation

Tips on how to convert your visitors into customers
Calls to action, get your site visitors doing what you want
Website usability tips
Split Testing

Decided you Need an SEO?

Plain, simple tips on how to find a suitable SEO company
The key questions you need to ask your intended SEO prior to hiring them
How to work with an SEO company and get the best from them

“An excellent on-line SEO course that I would highly recommend. Each module is well explained and easy to understand. Worth every penny!”
Anne – Noiseairconsultants.co.uk

Social Media Marketing

An introduction to Social Media
Understanding the Social Media Platform
Creating the right content
How to manage your following
How to convert your followers
Managing your activity
Advertising
Measuring and improving
Strategy and planning

YouTube Video Optimisation

Setting up and getting started
How to gain viewers using in-video techniques
On-page and external techniques
Selling on the back of your YouTube videos
Production tips
Keeping everything legal
Analysis and maintenance of your YouTube channel

“I found the course to be a very in-depth explanation of SEO – exactly what I was looking for. Points I have always wondered about were cleared up after reading the first few modules of the course and I found myself learning things I’d never heard about as I read through the bulk of the material.” Dan – Bandfactory.co.uk

How to Improve the User Experience of Your Online Shop

Landing page UX (User Experience) how to get your message across quickly and make visitors hang around longer
Listings, how to offer your visitors different options to help them to find something they want to buy
Products, what you need to have on a product page to increase a visitors likelyhood of buying
Checking out, how to make it more convenient for your visitors to spend their money with you