Web design and SEObuilt for lasting growth.
I’m Ash Mitchell. I build fast, search-ready websites, improve the ones businesses already have and strengthen the authority that helps them compete. That work draws on many years in SEO and internet marketing and developing websites and writing code.
Designing and optimising websites on leading platforms
Fix what is holding the website back.
Good SEO starts with the site itself: the pages, structure, wording, internal links and technical decisions that tell search engines what you offer. I find the faults, prioritise them by commercial value and either fix them directly or give your team a specification they can actually use.
See the SEO servicesWebsites designed to rank, convert and be easy to run.
A website should not have to choose between looking good and working hard. I design and develop around the customer journey, search demand, speed and the actions that matter to your business, so SEO is part of the build rather than an expensive repair afterwards.
Explore web designBuild the authority your competitors already have.
A strong website still needs reasons for search engines and customers to trust it. I compare your authority with the sites outranking you, recover links and mentions you have already earned, and pursue relevant opportunities through outreach, citations, partnerships and useful content. No bulk packages and no rented reputation.
See how off-site SEO worksAdvice from someone who can read what the website is doing.
With 25+ years of coding experience, I can follow a problem beyond the audit report. Redirects, templates, rendering, structured data, crawl controls and performance are investigated at the level where they actually break, not handed over as vague instructions to somebody else.
Talk through a technical problemDifferent markets, the same commercial goal.
Local businesses need visibility where customers are standing. Online shops need category and product pages that meet buying searches at scale. Both need clean foundations, credible authority and reporting tied to enquiries or revenue rather than a pile of rankings with no business value.
Improve the website without throwing away its rankings.
A redesign can be a genuine step forward or an expensive way to delete years of search equity. I plan the new structure around what already performs, preserve valuable content and links, test every redirect and watch the launch data closely.
Plan a safer redesignThree steps, no theatre.
Send the website and explain what needs to improve: rankings, authority, enquiries, sales, design or the whole lot. I reply with an honest first view.
The quote sets out what will be done, why it matters, what it costs and what success will be measured against.
I do the agreed work personally, report in plain English and check the outcome against data you can see for yourself.
Marketing judgement backed by technical depth.
SEO, design and development are usually sold as separate disciplines. My experience crosses all three, which means fewer handovers, fewer contradictory decisions and a website built around the whole job.
Search strategy, content, technical work, local visibility, ecommerce and authority building.
From early hand-coded sites to modern content management systems and online shops.
Enough technical depth to understand how recommendations translate into a working website.
Questions people ask
What do you actually do?
I improve the website itself, build the authority around it and design or develop better websites where the current one is the limiting factor. That can include on-page SEO, technical fixes, content, off-site SEO, local search, ecommerce work and complete redesigns.
Do you design and build websites as well as optimise them?
Yes. I have more than 25 years of web development and coding experience, so SEO is not handed to a separate developer after the design is finished. Structure, speed, usability, content and search visibility are considered together from the start.
Do you provide off-site SEO and link building?
Yes, where authority is genuinely part of the gap. The work can include competitor research, link reclamation, relevant outreach, citations, partnerships and useful content that earns attention. I do not sell bulk links, private networks or mystery packages.
Can you redesign a website without losing its rankings?
Yes. Existing URLs, content, internal links, metadata, redirects and analytics are mapped before launch, then checked afterwards. A redesign should improve the site without throwing away the search equity it has already earned.
Can you work with our existing developer or marketing team?
Yes. I can handle the work directly or provide clear specifications for an existing team and verify the implementation. The arrangement is agreed before the quote, so nobody is paying twice for the same job.
More answers about services, timescales, platforms and process are on the frequently asked questions page.
What should your website do better?
Send the address and the honest answer to that question. I’ll tell you whether the next step is SEO, authority building, a redesign or something simpler.